Post by Hinton132 on Apr 20, 2015 3:40:25 GMT
Converse Slip On Schweiz Günstig fell away from fashion. First Adidas and Puma, then Nike and Reebok, started to attract young urban customers with new athletic shoe designs. In many cases these new brands successfully copied Converse's strategy by securing celebrity athlete endorsements with regards to products. Nike scored huge sales having its "Jordans," endorsed by basketball star Michael Jordan, one example is.A final Converse All-Star rolled off a U.S. assembly line on March 31, 2001, plus the company was purchased by Nike in 2003.Within the late 20th century the All-Star enjoyed an upsurge in popularity, due to its adoption by some rock stars and actors. Kurt Cobain (1967–1994) on the rock group Nirvana, e.g.,
The 105-year-old brand is continuing to Converse Chuck Taylor Günstig Kaufen grow at breakneck pace since Nike rescued the company in 2003, 2 yrs after it filed for bankruptcy. Since its cultural heyday from the ’80s, the hip sneaker has experienced a rebirth.On Thursday, Converse posted an 18% rise in revenue over the past 11 weeks, a shining star on an overall impressive balance sheet for Nike. From now on Converse will report its earnings separately, heralding the brand’s standalone success.The Converse website describes this transition best: “We started on legal court but got adopted about the street.”
In 2002, the flailing company Converse All Star Schuhe Günstig reported just $205 million in revenue. Since, Nike has transformed the brand in to a $1.4 billion business—and also this year’s revenue is on pace to surpass that number. Converse has seen the strongest rise in north of manchester America, China plus the UK, where it’s made significant investments within the last a few years.The original Converse All Star, designed for basketball players, was the best sports sneaker from the 1970s. Within the ’80s, Converse became the quintessential casual footwear prior to sneakers were made famous by musicians like Kurt Cobain in the early ’90s.
Converse leveraged this change at the right moment by dropping its original all-American message simply a graphic that would fascinate millennials: individuality and independence. Their 2008 “Connectivity Campaign” played in the brand’s counter-cultural appeal, featuring images of rebellious icons of past decades, like Brit-bad boy Sid Vicious, and American idols Janis Joplin, James Dean and Billie Joe Armstrong.The campaign extended globally into 75 countries, each customized with area-specific celebrities, and helped the brand post a 29% surge in year-over-year revenue.